A supplement customer on a 30-day supply should hear from you before they run out. Clausi writes replenishment flows timed to your actual product cadence, and writes the kind of health-specific, trust-building copy that earns loyalty in a category full of overclaiming.
No credit card required · Works with any Klaviyo account
Day 25
When to send replenishment for a 30-day supply (not day 30)
3-5×
Higher LTV for auto-replenishment customers vs. one-time buyers
14-21d
Optimal review request timing for supplements (after results show)
The most common mistake: sending the replenishment email when the product runs out. By then, the customer has already decided whether to reorder or not. Send 5 days before they run out, while they're still using it and already planning the next purchase.
Clausi generates replenishment flows with configurable send timing per product type. You set the cadence in Klaviyo once; it runs automatically.
Supplement customers have been burned by overclaiming. They read labels, they research ingredients, they know when marketing is exaggerating. Clausi is specifically trained to write supplement copy that informs rather than hypes.
"Studies suggest magnesium glycinate supports sleep onset. It's the most bioavailable form for most people."
Specific claim, specific form, hedged appropriately.
"Our magnesium will transform your sleep and supercharge your recovery. Customers love it!"
Overclaiming, vague social proof, no specificity. Clausi won't write this.
"Methylated B12 is the form your body uses directly. It skips the conversion step that about 40% of people struggle with."
Educates the customer. Makes them feel understood.
"Our B12 is the best-in-class formula that will unlock your potential and elevate your energy."
Banned phrases. Zero information content. Builds no trust.
Complete email sequences with A/B subject lines, health-appropriate copy constraints, and step-by-step Klaviyo setup guides.
A customer on a 30-day supplement supply should hear from you on day 25. Not day 30. Not day 35. Day 25, before they run out and before they start looking elsewhere. This email isn't marketing. It's a service reminder. The hook is one sentence: "You're probably running low on [product]." That's it.
"You're probably running low on your magnesium. Most people notice the difference when they miss a few nights." That's the day 25 replenishment email.
Supplement customers need guidance to see results, and if they don't see results, they don't reorder. Email 2 (1 day before delivery): how to take it, when, with what. Email 3 (day 5-7 after delivery): what to expect in weeks 1, 2, and 4. Customers who understand the timeline stay on the supplement. Customers who don't churn.
"Take it with your biggest meal of the day. Most people feel the difference around week three, and here's why." Sets expectations so week two doesn't become a refund.
Supplement customers are highly informed and skeptical. The welcome series earns trust through specificity: dosage form ("methylated B12" not "Vitamin B12"), third-party testing, clinical language without overclaiming. "Clinical studies suggest X supports Y" is honest. "X cures Y" is a compliance problem and a trust destroyer.
"Third-party tested, every batch. Here's the actual certificate for the lot you'll receive." Proof beats promises in this category.
Lapsed supplement customers resume. Life gets busy, routines break, but health intentions don't disappear. Trigger at 60-90 days. Reference what they bought specifically. Dollar-off converts better than percentage. Email 3: "Should we say goodbye?" That format gets 25-40% higher opens than any other winback approach.
"Your last order ran out around April 20th. Consistency is the whole game with creatine, so here's an easy restart." Specific dates read like service, not selling.
Timing matters more than subject line here. For supplements and wellness products, wait 14-21 days after delivery. Customers need to experience real results before they can leave an honest review. Sending at day 7 gets reviews from customers who haven't seen anything yet. That's not social proof you want.
"Three weeks in: feeling the difference? Your review helps people who are still skeptical. We were too." Sent at day 21, when results actually exist.
Supplement brand VIP customers are worth 3-5× more than one-time buyers. The VIP email isn't about points. It's about being a health insider. Early access to new formulations, direct line to the team, honest "this is what we're testing next" content. Make them feel like stakeholders in the brand's research.
"You've reordered four times. That makes you exactly the person whose opinion we want on the next formula." Status through access, not points.
Generate a complete replenishment or post-purchase sequence for your supplement brand in under 60 seconds. Free to start.
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