Pet care has the highest email open rate of any private sector category: 45.8% baseline, 90%+ when you personalize with the pet's name. Clausi writes flows that match that relationship. Not marketing templates. Emails that feel like they came from someone who cares.
No credit card required · Works with any Klaviyo account
45.8%
Avg. open rate in pet care (vs. 20-35% industry avg)
90%+
Open rate with pet-name personalization in subject line
6
Flows built specifically for pet care brands
Pet care customers aren't buying a product. They're making a decision for a family member who can't advocate for themselves. That creates extreme loyalty, and extreme scrutiny. The copy has to match the relationship.
That subject line, with your customer's dog name in it, averages above 90% open rate. Generic brands write "It's time to reorder!" and get 20%. The difference is whether your email feels like a reminder from someone who knows your dog, or a mass marketing message.
"Paw-some" and "fur-ever" are the laziest signals that a brand isn't taking this seriously. Pet owners make careful decisions about what their animals eat, supplement, and use. Copy that talks down to that relationship loses it.
Brands that teach customers how to succeed with their product get better reviews, fewer returns, and more referrals. A supplement brand that explains optimal dosing timing creates a customer who sees results, and a customer who sees results stays.
Health claims need to be specific and honest. "Supports joint mobility in dogs over 7" is what an informed pet owner wants to read. "Great for senior dogs" tells them nothing and signals the brand hasn't thought carefully about what they're selling.
Each flow generates a complete multi-email sequence with A/B subject lines, pet-name personalization tokens, and a step-by-step Klaviyo setup guide.
Pet food, supplements, and grooming products all run out on a schedule. Reach customers on day 22 for a 5lb food bag, day 25 for a 30-day supplement. Before they run out, not after. This is the flow that feels like service, not marketing.
"Biscuit's food is probably running low." That subject line averages 90%+ open rate with pet-name personalization.
Pet care customers are making health decisions for a family member who can't advocate for themselves. The welcome series earns that trust from the first email: ingredient sourcing, vet formulation, your founder's story. Education from day one.
"Rufus is going to love this. Here's what makes our food different from the bag you're switching from." First email, first line: the pet's name, not the brand's.
New customers need to know they made the right choice. Email 2 (1 day before delivery) builds anticipation. Email 3 (day 5-7 after delivery) teaches them how to get the best results: the dosing, the transition schedule, what to expect. Brands that educate get better reviews and longer retention.
"The transition guide: mix 25% for the first three days, and here's what a normal adjustment looks like." Education that prevents the panicked one-star review.
Pet owners who trust you don't switch. VIP framing in this category isn't about points. It's about community membership. "The people who care enough to choose better for their dog." VIP tier customers generate 73% higher AOV. This flow unlocks that.
"Bella has been with us for a year. Her birthday treat ships free this week." Milestones written around the pet, not the points balance.
Lapsed pet care customers usually have a reason: a life change, a price concern, a product issue. Trigger at 60-90 days (not 6 months). Reference what they bought. A past-purchase reference is 2-3× more engaging than a generic offer. Then make it easy to come back.
"Milo's bag ran out around March. If he switched foods, no hard feelings. If life got busy, here's where you left off." Acknowledgment first, pitch second.
Pet care reviews are health decisions. "Your review helps other dog owners make a better choice for their pet" converts better than "we'd love your feedback." Timing: 7-10 days after delivery. Loyalty points outperform discounts here, because they drive a future purchase instead of devaluing the current one.
"How's Charlie doing on the salmon recipe? Other anxious-dog owners read these before they switch." One question, framed as help for the next pet.
Not a template. A complete replenishment email for a pet food brand, with the personalization tokens Klaviyo needs.
{{ pet_name | default: "Your dog" }}'s food is probably running low
Running low on [Product]?
Time to restock.
Day 22 after last purchase (5lb bag cadence)
Hi {{ first_name | default: "there" }},
If {{ pet_name | default: "your pup" }} is on their usual schedule, you're probably getting close to the bottom of the bag.
We set this reminder up so you never hit the "uh oh" moment at 7am. Reorder takes 30 seconds, and your next bag ships the same day.
While you're at it: if you haven't tried our [Supplement], it pairs well with [Product] and covers the joint support most vets recommend after age 3.
Generate a replenishment sequence for your pet food or supplement brand in under 60 seconds. Free to start.
Generate your first flow free