Tariff impact on food costs is peaking in 2026. The brands that communicate price increases honestly before customers notice them on the shelf will retain far more loyalty than those that stay silent. Clausi is the only AI email tool with a dedicated Price Increase flow, and the only one that writes in a voice customers actually trust.
No credit card required · Works with any Klaviyo account
30%
Less customer backlash with transparent price increase communication
30-45%
Of total DTC food/bev revenue attributed to email + SMS programs
1 only
Tool with a dedicated Price Increase flow for food brands
The tariff story for food hasn't fully played out yet. Ingredients, packaging, and shipping costs have risen, and brands that explain this to customers before they notice will be the ones they stay loyal to.
Transparent communication reduces customer backlash by 30%. The customers who understand why a price is going up (specific material costs, supply chain realities) are dramatically more forgiving than customers who discover it silently. 30 days' notice, not 14.
For consumable brands, the replenishment email is the single highest-converting automated flow. A customer who runs out and has to go find your product somewhere else might not come back. A customer who gets a reminder on day 10 of 14 reorders before they run out.
"Farm-to-table" has lost meaning. "We use Aleppo pepper from a family farm in Syria, and their 2026 harvest was excellent" has not. The food brands that win long-term are the ones that tell customers exactly what's in what they're buying and why it matters.
Mature food and beverage DTC brands attribute 30-45% of total revenue to email and SMS programs. That's not a nice supplement to the business. It's a core revenue channel. Clausi helps independent brands approach that ceiling without a marketing team.
No other email marketing tool has a flow type dedicated to communicating a price increase. Klaviyo AI doesn't. Omnisend doesn't. This is a real gap, and a real need for food brands right now.
A heads-up on our pricing
Hi {{ first_name | default: "there" }},
Starting September 1st, our prices are going up. We've held them steady for two years while our ingredient and packaging costs climbed, and we absorbed as much as we could before this became necessary.
Here's what's changing: [specific products and new prices]. Here's what's not: our sourcing, our suppliers, and how we make this.
If you'd like to stock up before September 1st, everything is still at current pricing through August 31st.
We know this isn't the email you want to get. We'd rather tell you directly than have you notice it on your next order.
Clausi generates the full 3-email sequence: the heads-up, the reminder, and the bridge email after the change takes effect.
Complete multi-email sequences with A/B subject lines, Klaviyo personalization tokens, and step-by-step setup guides.
Tariff impact on food costs is still playing out, and 2026 is the peak inflection point for many brands. The brands that communicate price increases before customers notice them on the shelf will retain far more loyalty than those that raise prices quietly. Clausi is the only email tool with a dedicated flow for this.
"Starting August 1st, our prices are going up. We've held them steady for two years while our material costs climbed. Tariffs on imported ingredients hit our supplier costs hard this spring." That's how Email 1 opens.
Coffee, hot sauce, spice blends, snacks: they run out. A 12oz coffee bag for a daily drinker lasts about 14 days. Send a reminder on day 10 and it feels like service. Send nothing and they buy from whoever shows up first. This flow is pure retention, not marketing.
"Your hot sauce is probably running low. Reorder takes 30 seconds." That's the entire Email 1 hook.
Food customers are making choices about what goes in their body. That's a high-trust act. The welcome series earns that trust: ingredient specificity, sourcing story, who made this and why. "We use Aleppo pepper from a family farm in Syria" beats "we source quality ingredients" every time.
"We use Aleppo pepper from a family farm we've worked with for eight years. That's the whole secret." Sourcing specificity from the very first email.
The education email (day 5-7 after delivery) is the most underused email in food marketing. Recipes, storage tips, pairings, the right way to use the product. Brands that teach customers to succeed with their product get better reviews and longer retention. Don't skip Email 3.
"Three recipes for your harissa, including the 10-minute weeknight one." The education email that turns one jar into a pantry habit.
Timing matters most here: for food and consumables, send 24-48 hours after delivery when the freshness memory is still present. "Your review helps other home cooks make a better choice" outperforms "we'd love your feedback" because it reframes the act as generosity, not a favor to the brand.
"How was the first brew? Your take helps other home coffee people pick their next bag." Sent 24-48 hours after delivery, while it's fresh.
Trigger at 60-90 days of inactivity (not 6 months). Reference what they bought before. Specific references are 2-3× more engaging than generic offers. Dollar amount off converts better than percentage. Email 3: "Should we say goodbye?" That subject line gets 25-40% higher opens than any other winback format.
"Should we say goodbye? Your spice drawer says no." A last-chance subject with personality instead of guilt.
Start with a Price Increase flow or a Replenishment sequence, whichever is most urgent for your brand right now. Free to start.
Generate your first flow free